It's all about that perception

The Point: Good ideas should be shared.

Today while reading one of the blogs I follow, http://www.scottmonty.com, I came across this very interesting video by Rory Sutherland:



The truth is before this, I had no idea who Rory Sutherland was, but I now think I'm going to find out more about him and his ideas. I urge you to spend the necessary time to listen to his ideas; I assure you you wont regret it.

His main points are (as summarized by Scott Monty on his blog post, http://www.scottmonty.com/2010/06/on-perception.html):

• All value is subjective
• Persuasion is better than compulsion
• Create intangible value to replace material value - particularly when we can place a far higher value on things that already exist rather than creating new things
• Change the interface to change the behavior
• "We are perishing for want of wonder, not want of wonders" -- G.K. Chesterton

Also, like Scott Monty, I would encourage everyone to explore the TED Talks web site if they're not already familiar with it. The ideas expressed at this forum are really worth spreading.

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