Google eying Hulu

Hulu's apparently accepting initial acquisition bids starting Wednesday, and wouldn't you know it, Google's sniffing all around it. To be fair, Yahoo, Microsoft and Amazon (amongst a few others) are also interested, but it's always more fun to lead with Google since they seem to be getting their rather big hands into everything these days. According to the WSJ, bids could range from $500 million to $2 billion....but what do they know, right? They obviously haven't heard about this looming double dip recession thing.

So, someone wants to buy Hulu. But why? The owners of Hulu (Fox, NBC, ABC etc.) are busily trying to restrict their content as much as possible in order to make money off subscriptions, instead of charging more for advertising. Honestly, I can't see many people deciding to pay for Hulu, since we all got used to watching it for free.Then there's the issue of Netflix as a competitor. IF Hulu were free, it would be easier to undermine Netflix, but I'm really not sure how any potential buyer of Hulu hopes to handle Netflix. Yes, anyone reading this might have a different opinion, so please share your point of view in the comments section below.

Now, IF Google ends up scoring Hulu, it's my hope that they get rid of Hulu Plus, and increase whatever they charge for advertising. Maybe they can also come up with some kind of advertising profit sharing deal with the networks too, thus allowing them to release their programing for viewing on Hulu sooner than the current 8-10 day period. OR maybe they could just replace their current content providers; I wouldn't mind watching some HBO and Showtime on Hulu :).

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Swurl

Swurl was an aggrigator of all one's web content, a life stream if will, of all one's activity on the interweb. Then one day it was no more. Just like that. Gone.

Certain blogs have made mention of some sort of "goodby note" that was left by the creators of swurl.com that read:

"We built Swurl as two guys doing something we love in our spare time. Unfortunately, due to the pressures of our day jobs and other distractions, we can no longer support or maintain the service at the level that we think our users deserve."

I for one never saw that note since (as you might have noticed) swurl.com now takes you to some ebay page, so I cannot verify this. Good news is, since swurl was an aggregator, no user content was lost. However, the fact that swurl just shut its doors and dissappeard raises an intersting question and and sounds a distinct alarm: in this world where everything is quickly going "paperless", and massive amounts of information are being digitalized and stored on the net (in some cases ONLY on the net), what safeguards have been built to make sure that information published online don't just disappear when the platform it was published on does?

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